Keep integrity and expand innovation, lead change | 2023 CHIEF Offline Marketing Center mid-year summary meeting was successfully held

Gather momentum to plan for the future and start a new journey. From July 15th to 16th, the 2023 CHIEF Offline Marketing Center Mid-Year Summary Conference was successfully held in Yinchuan. Mr. Wang Gang, Chairman of the Car Service Group, Tian Bin, Head of the Offline Marketing Center, Rui Zhengmiao, Director of the Marketing Department, and all sales elites of the Offline Marketing Center, a total of more than 100 people attended this event.

Summary report of each business staff

Each regional director/business manager gave a work report, clearly displayed the sales results in the first half of the year through a picture table, and made a comprehensive analysis and plan for the work in the second half of the year, fully demonstrating firm confidence and determination.

As a collaborative department that supports sales expansion, Director Rui Zhengmiao of the Marketing Department reported on the marketing department's brand marketing, product planning and other work in the first half of the year, requiring the marketing department to become a marketing department that understands sales better and follow up on the needs of the sales department in a timely manner. , forming a powerful synergy for efficient sales of car accessories.

Offline marketing center development plan

Offline Marketing Center Minister Tian Bin

In the first half of 2023, opportunities and challenges coexist for the after-sales service industry. Under the guidance of Mr. Wang, the efforts of all business staff, and the cooperation of customers across the country, CHIEF has overcome various difficulties and achieved historical results for the same period in the first half of the year. Best sales record, affirmation of everyone's work.

Tabe emphasized that today's meeting is both a summary meeting and a mobilization meeting. In the face of the reality of intensifying industry involution and the still severe external environment, in the second half of the year, we will continue to adhere to the concept of making progress while maintaining stability and making steady and long-term progress, and comprehensively Promote the strategic layout of various tasks. First, we will continue to promote product innovation and create popular star products and large single products; second, strengthen channel optimization, integrate maintenance products and oil product channels, integrate online and offline, and empower each other to move forward; third , continue to expand new tracks, stride forward, lead changes, and lead dealers forward.

Leader’s concluding remarks

Mr. Wang Gang, Chairman of CHIEF Group

At the end of the meeting, Mr. Wang made a concluding speech. Mr. Wang reviewed the 30-year development history of CHIEF. Over the past 30 years, CHIEF's various business sectors have always been at the forefront of the industry. This is due to CHIEF's ability to seize market opportunities in time and formulate market strategies in a timely manner. Today, it has become the leading company in the automotive industry. The leading enterprise in the industry leads the development of the industry.

In the new era, the market is changing unpredictably. In the face of fierce industry competition, Mr. Wang emphasized that CHIEF must always be as diligent as a bee, as keen as an eagle eye to find new market opportunities, and as good at discovering themselves as looking in a mirror. problems and correct them promptly. On the other hand, everyone must always maintain a sense of crisis, always uphold the challenging spirit of not being afraid of difficulties, constantly surpass, and set new highs for CHIEF!

Facing the future, CHIEF will once again seize the trend of the times. First, CHIEF will use the TikTok platform to go global, layout the Southeast Asian market, and open up new business growth poles. Second, CHIEF will cooperate with international brands to open up international markets. The pace of globalization will enhance CHIEF's overall international influence. The future is here, and CHIEF strives to lead the Chinese brand’s new overseas expansion of quality.

CHIEF Team Building, Enjoy the Northwest

From July 17th to 18th, CHIEF offline marketing center launched a two-day team building activity in Inner Mongolia and Yinchuan. All the staff drove cross-country and went deep into the hinterland of the Tengger Desert to "have fun" and feel the infinite passion. They started a warm bonfire and tasted special delicacies to enjoy the local customs, explore the ancient castle and understand the history and culture. Everyone walks together and has a happy journey.

Through two days of team building activities, all the anxiety and worries of everyone were taken away, and the body and mind were relaxed. Everyone felt the good corporate culture of CHIFE, which enhanced the cohesion and centripetal force of the team.

We have a long way to go and must ride our horses. The wind is right and the tide is calm so we can set our sails. Facing the new development period, new development environment, and new development opportunities, CHIEF Offline Marketing Center will continue to act as a striver, anchoring goals, keeping integrity and pioneering innovation, leading changes, accelerating forward, embarking on a new journey of development, and and striving to "CHIEF" and writes about the new glory of the CHIEF.