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About Us


Leading Brand of Car Maintenance in China

Chief, as a high-tech enterprise, has became the national high-tech enterprise since 1993. We are not only the leading brand of car maintenance in China, but also integrated R&D, production, sales and service all in one. Adhering to the brand mission of “Love your car, Chief car care everywhere”, Chief focus on the brand positioning of “The advocator of low-carbon vehicles in China and devotes to becoming a excellent  enterprise, such as a respectable national enterprise, a supplier of high-quality car products in Asia and an excellent consumer brand of car products in China. Besides Chief  has been continuing to provide high-quality car maintenance products and services for hundreds of millions of car owners.


We determined to become China's consumer brand of car products supplier. Chief, always stick to our original intention, and keep working hard to serve every consumer!

About Us

Love your car, Chief car care everywhere

Chief is the car care products enterprise who integrated R&D, production, sales and service in China

29 Year

Focus on car maintenance

200 mu.

Chief Nanchang Car Products Industrial Park covered an area of 133333 square meter

1000 +

Group Staffs

1000 Section

1000+ Car care products

Honor Qualification

Gold Partner
4S Group's high-quality supplier
Outstanding Brand Image Award
JD Good Things Festival Partner
award for corporate excellence
Outstanding User Experience Award
Top Ten Lubricant Brands
National Top 100 Quality Inspection and Integrity Benchmarking Enterprises
Leading Quality Brand in the National Lubricant Industry
Kwai auto supplies industry cooperation brand
National Product and Service Quality Integrity Demonstration Enterprise
Top Ten National Brands in the Automotive Care Film Industry
National Consumer Quality and Reputation Guarantee Products
Top Ten Influential Brands
Excellent caring enterprise
Craftsmanship brand
2022 Formula F4 China Championship Gold Medal Partner
Top 100 list of China's automotive aftermarket
Famous brands of automotive products

development process

At the age of 30, we will forge ahead.


Became FIA F4 Chinese Champion Official Car Maintenance Brand and Gold Medal Partner


Became FIA F4 Chinese Champion Official Car Maintenance Brand


Entered and executed Tiktok planning, started video/livestreaming commerce


Firstly signed Louis Koo as CHIEF’s brand ambassador, and passed ISO/TS16949 certificates


Awarded the National High tech Enterprise Certification


The number of CHIEF car maintenance and beauty chain franchise stores has exceeded 500


The annual sales of CHIEF refrigerant reach 15 million yuan


Carburetor cleaner over 10 million cans/year, M/S 40%


Awarded the Shenzhen High tech Enterprise Certification


Became a leading enterprise in the industry, put ad on CCTV


CHIEF Founded, one of the earliest brands to entered the car care industry in China

R & D strength

High precision research and development, "wisdom" to create the future

Chief set up a research and development laboratory in 1994, garthering together professors, doctor, master and high-precisions talents from well-known universities at home and abroad to lead and promote the development of the automobile maintenance industry.

40 invention patents, utility model patents and appearance patents

8 car supplies national/industry/group standard drafting unit

5 provincial and municipal governments authorized R & D platform/technology innovation team


Manufacturing strength

Ingenuity manufacturing, excellence

Chief Nanchang Industrial Park is the top-ranked auto supplies industrial park in China, and it is also one of the manufacturers with a complete product line in the industry. It is equipped with advanced automated production lines to ensure high-standard manufacturing and excellent quality.

Total 0.6 billion investment

150000 ㎡ production/office area

1000 car maintenance supplies

Production Logistics

Efficient production, fast distribution

Chief has 7 production bases and 4 distribution centers in the country to ensure high-quality manufacturing and timely delivery of all orders.

7 Major production bases

4 Major distribution centers


Strict process

Source control, standardize the factory

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Quality Supply Chain

Select the world's top 500 suppliers of raw materials: ExxonMobil, Dow, BASF, Dow Corning, Lubrizol, Evonik Degusa and other well-known domestic and foreign suppliers.

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Strict factory inspection

Standardized production management and strict quality control, so that the car servant product inspection pass rate of 99.9.

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Authoritative certification, PICC coverage

Through ISO9001, ISO14000, IATF16949, GMP and other professional certification, the product is covered by PICC product liability insurance, quality worry-free.

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Market & Consumer Testing

The market is the best laboratory for testing the quality of products. The whole series of car servants sell well all over the country and are deeply recognized by the market and loved by consumers.

Factory Display

Source control, standardize the factory

Chief (Nanchang) Automotive Products Industrial Park

Chief (Nanchang) Automotive Products Industrial Park

Manufacturing Center-1

Manufacturing Center-1

Manufacturing Center-2

Manufacturing Center-2

Manufacturing Center-3

Manufacturing Center-3

Manufacturing Center-4

Manufacturing Center-4

Manufacturing Center-5

Manufacturing Center-5