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Good news | CHIEF won the "Most Competitive Skin Care Products Brand" award

CHIEF will continue to fulfill the brand mission of "Car needs to be maintained, and CHIEF car care everywhere"


On July 17, the 2023 (Seventh) Auto Parts Circle Ecological Conference and Golden Wing Awards Ceremony of "Breaking Through the Cycle and Growing Against the Trend" was grandly held in Guangzhou. This is a heavyweight event in the industry in the middle of the year and one of the most authoritative and influential events in China's auto parts industry. Auto parts manufacturers, brands, and dealers from all over the country gather together, and CHIEF is also invited to participate. Extravaganza.

The Golden Wing Award has been successfully held for six times. Every year, it selects outstanding brand companies in the industry to provide leadership for market development. The seventh Golden Wing Award passed public selection and strict review by an expert group, and selected truly outstanding, industry-representative, and comprehensive leading companies and brands in the automotive aftermarket industry in the past year.

As a leading company in automobile maintenance, CHIEF once again stood out among the brands and won two awards in the 2023 China Auto Parts Industry Golden Wing Award for "The Most Competitive Maintenance Products Brand" and "New Media Operation Innovation Award"!

It is worth mentioning that this year is the fourth time that CHIEF has won the Golden Wing Award for "Most Competitive Brand", which shows that CHIEF's leading strength in the field of car maintenance has always been recognized by the industry. CHIEF will also live up to expectations, always adhere to quality first, continuously enhance brand value, and contribute to the development of the automotive aftermarket industry.

In addition to the "Most Competitive Brand", the "New Media Operation Innovation Award" is a high recognition of CHIEF's marketing capabilities on new media platforms such as Douyin and Kuaishou. At present, CHIEF has long been leading the Douyin and Kuaishou industry brand lists, and has repeatedly won the No. 1 sales volume in the car maintenance category. The number of followers of CHIEF's Douyin, Kuaishou, and Video account multi-matrix accounts reaches 8 million+, and the annual brand exposure rate is 10 billion+ times.In addition to the "Most Competitive Brand", the "New Media Operation Innovation Award" is a high recognition of CHIEF's marketing capabilities on new media platforms such as Douyin and Kuaishou. At present, CHIEF has long been leading the Douyin and Kuaishou industry brand lists, and has repeatedly won the No. 1 sales volume in the car maintenance category. The number of followers of CHIEF's Douyin, Kuaishou, and Video account multi-matrix accounts reaches 8 million+, and the annual brand exposure rate is 10 billion+ times.

Winning this year’s Golden Wing Award is not only an affirmation of CHIEF's strength, but also encouragement and support for CHIEF's future development. CHIEF will continue to work hard and continue to implement the brand mission of "If you love your car, you need to maintain it, and China has CHIEF to create more comfortable, safe and environmentally friendly car maintenance products, drive technological innovation and marketing innovation in the industry, and promote high quality in the automotive aftermarket industry develop.

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