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2023

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07

618 battle report is coming | CHIEF achieves another great result and is honored to be listed on the major e-commerce platforms

CHIEF maintenance products are highly favored and praised by consumers!


This year, due to multiple difficulties such as the domestic economic downturn and consumption downgrade, the total sales of many companies in the automotive aftermarket industry have shown a downward trend and continued poor performance. Even so, as a leading brand in the car maintenance industry, CHIEF was able to buck the trend and achieve the best results in history during the 618 Shopping Festival.

Quality wins trust, 618 is once again on the list

According to the official battle report of Douyin 618, CHIEF ranked T0P16 on the Douyin 618 brand list, and is the only car maintenance brand on the list. It is worth mentioning that "CHIEF's new anti-burn Pioneer Motor Oil" topped the Douyin brand motor oil sales list. This is an innovative exploration of CHIEF motor oil's traditional channels through online sales and offline in-store maintenance, and has achieved remarkable results. !

On other online platforms, CHIEF ranked first in the sales of auto supplies brands on Kuaishou 618 and in the top 10 sales of Tmall 618 car care stores, fully demonstrating the strength of CHIEF as the king of various online platforms for many years. It also shows that CHIEF maintenance products are highly favored and praised by consumers!

Not only 618, looking back from January to May this year, CHIEF Douyin e-commerce has always topped the list of [Top 10 Douyin brands with cumulative sales in the automotive industry], and is still the No. 1 Douyin brand in the car maintenance industry!

 

Lay out TikTok e-commerce and enter overseas markets

Everything in the past is a prologue. The brilliant domestic achievements have not made CHIEF rest on its laurels. The pace of development of new media e-commerce has never stopped, and Chevali has been actively exploring more possibilities in the overseas aftermarket.

At present, TikTok, owned by Douyin Group, has been downloaded more than 3 billion times globally and has become a popular app in many countries. TikTok e-commerce is developing rapidly overseas, especially in 11 Southeast Asian countries. CHIEF has been deploying TikTok e-commerce since 2022. Now it will take Southeast Asia, which has promising market prospects, as its first target, accelerate its pace of expansion, and strive to open up a new Yangguan Avenue overseas.

In order to accelerate the development of the Southeast Asian market, CHIEF participated in the 5th Vietnam (Ho Chi Minh City) International Auto Parts and After-sales Service Exhibition from June 23 to 25. With its excellent quality, complete range of products, and leading brand strength, We have gained the trust and cooperation of many customers. In the future, CHIEF will also participate in international auto parts exhibitions in Southeast Asia, Europe, the Middle East and other overseas regions, striving to seize the market.

After 30 years of glory, the CHIEF series of car maintenance products have been exported to more than 20 countries and regions around the world, including Eastern Europe, Southeast Asia, and the Middle East. Today, with its excellent international capabilities, CHIEF has the strength and confidence to reach new heights in Southeast Asia and other overseas markets, leading Chinese car maintenance brands to go global!

 

 

 

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