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No limits, no limits! The 2022 Chief Online Marketing Center year-end meeting was grandly held

Everything in the past is a prologue; bid farewell to 2022 and welcome 2023. The posture of a king, moving forward bravely; no limits, no limits!

Everything in the past is a prologue.

Farewell 2022 and welcome 2023.

The posture of a king, moving forward bravely.

No limits, no limits!

On January 10, the 2022 year-end summary meeting of Chief Online Marketing Center was grandly held at the Shenzhen headquarters. Under the leadership of Mr. Wang Gang, chairman of the group, all online employees and members of the group's market strategy department attended the meeting.


01. Report on each business section-annual performance and goals for next year

In 2022, although the challenges of the epidemic will still be severe, Chief Online Marketing Center will rise to the challenge and reach new heights. Not only did it exceed its full-year performance target, it also set a new record high. It has been widely recognized by the industry and official platforms, and has become one of the top new media brands in the industry.

At the meeting, relevant persons in charge from Tmall, JD.com, Distribution, Kuaishou, Douyin, Agency Operations, Backstage Department and Market Strategy Department of Chief Online made annual work reports in turn, reporting on the work, achievements and honors achieved in 2022, which was profound. Analyze problems and deficiencies in the work, and formulate and propose annual plans and goals for 2023 based on department characteristics.

02. Mr. Liu, Deputy General Manager of Cheserv Group--best result, no limit, no limit
Looking back on the development in 2022, Mr. Liu Yong, Vice President of Chief Group, said after listening to reports from each business segment: In 2022, with the strong support and assistance of Mr. Wang and various departments of the group, the online marketing center not only achieved the annual small sales The goal was to achieve the best results ever. The total online GMV exceeds 1.2 billion+. Douyin and Kuaishou platforms have received over 10 billion exposures, and are firmly ranked among the top 1 in the automotive industry. A large number of short video exposures have driven the strong growth of JD.com, Tmall, and Pinduoduo; the Chief flagship store won the 2022 Tmall Auto Golden Champion Award for "Growth Power Brand"; it joined Pinduoduo's super brand "Super Star" plan and made efforts to sink the market , achieving explosive growth... All these achievements and honors are due to the dedication of all online employees! In 2023, work harder and create better results together!

In recent years, we have faced multiple difficulties such as economic downturn, consumption downgrade, and industry sluggishness. The Group has always adhered to the consumer brand route and invested a lot of manpower and material resources in this regard. Chief Online New Media has achieved the top status in the industry today, which proves that this path is effective. In the future, we will continue to segment and dig deeper into our products, fully implement the brand mission of "Car Servant in China" and provide professional maintenance services to car owners around the world.

0 3. Chairman Wang summarized and shared--Keep up the good work and reach new heights
At the end of the meeting, Mr. Wang Gang, Chairman of Chief Group, delivered a summary sharing. Mr. Wang first affirmed the excellent performance achieved by the online marketing center in the past year and was confident about the online performance in 2023. Mr. Wang pointed out that compared with the strong growth of business, he was more pleased to see the gradual growth and maturity of the young online team. More and more people born after 1995 and 2000 are joining the car service family. They dare to speak and act, and are young and passionate. They are the bright stars of hope for the future of the group.

In 2023, Chief's online business will continue to work hard. We must focus on the brand with one hand and the product with the other. We will focus on creating more large single products, continue to expand the volume of brand live broadcasts, expand the target user pool, and create a closed loop of private domain traffic for CHIEF. We will follow the trend, plan and move forward, and reach a new level!

The road is ahead, walk under your feet. You work hard and you reap. The successful convening of Chief Online's year-end meeting has clarified ideas, clarified goals and strengthened confidence for the future development of the company. In 2023, all Chief staffs will work together to write a new chapter in the development of CHIEF!


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