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2022

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Integrate and gather momentum to move forward丨The 2022 Chief Offline Marketing Center mid-year meeting was successfully held

Summarize the past, look forward to the future, and prepare for a new round of opportunities and challenges with confidence.


The 2022 mid-year meeting will be held

Recently, the 2022 Chief Offline Marketing Center mid-year meeting was successfully held in Colorful Guizhou. Under the leadership of Mr. Zhang Lei, deputy general manager of Chief Group, sales elites from various business units gathered together to empower, summarize the past, look forward to the future, and prepare for a new round of opportunities and challenges with confidence.

Mid-year summary report

At the meeting, managers from various offline marketing divisions and regional managers of Chief made mid-year work summary reports. Through data analysis and graphic display, everyone made an objective and clear summary of the work in the first half of the year; through the data, they conducted an in-depth analysis of the market situation and challenges faced by their respective regions. At the same time, they also planned the work goals for the second half of the year, and each expressed his or her own opinions for the Clear developments in the second half of the year suggest ideas.

Everyone said: In the second half of the year, they will continue to keep up with the company's development, focus on large single products, deepen cooperation in sinking profitable products in channels, and at the same time make efforts to build terminal VIP stores, and strive to achieve annual performance goals!

meeting venue

Tian Bin, Director of Chief Sales Department

Due to repeated epidemics, the current industry market as a whole is relatively sluggish. Faced with multiple difficulties and twists and turns, Chief faced the difficulties and moved forward despite the obstacles. In the first half of 2022, while sticking to traditional business channels, Chief actively explored new business models, and its overall performance showed a good trend of stability and improvement.

Faced with the overall sales performance of each business segment in the first half of the year, Tian Bin, director of the car valet sales department, made an in-depth summary. Tabe said: In the first half of the year, the entire offline environment remained severe and progress was slow. However, relying on many years of brand and product advantages, on the one hand, Chief's traditional channel business remains strong, which is very commendable. On the other hand, the attempts and exploration of new business models have also yielded fruitful results. In particular, the new Douyin marketing model in stores is getting better and better, and the future is promising.

This is due to the unremitting efforts of all dealers and partners, as well as the forge ahead of the entire team. In the second half of the year, facing the challenges and opportunities under the new situation, it is even more necessary for everyone to work together, brave the wind and waves, and move forward hand in hand.

Zhang Lei, deputy general manager of Chief Group

At the end of the meeting, Mr. Zhang Lei, Vice President of Chief Group, made a concluding speech on the meeting. Mr. Zhang pointed out: Since this year, while the company has continued to increase the integration of maintenance products and lubricant channels, it has also increased research and development efforts, subdivided product categories, and continuously launched new products. In the second half of the year, we will continue to help dealers focus on new channel expansion and VIP store development, and do a good job in marketing support, customer service, terminal implementation, brand promotion, etc., and work together to create a new profit model in the post-epidemic era.

Think before deciding, plan before taking action. Facing the more complex and changeable market environment in 2022, Chief will lead dealers and agents in a more directional, purposeful, organized and step-by-step manner to take root in channels, develop channels thoroughly, seek common development, and create a new future together!

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